Cleaning & Maintenance Installation Guide: Professionals Installation Guide: Homeowners Our Guarantee Avenue 2022 Brochure

    Benefits Explained


    Superguard scuff protection means that your floor has extra protection against scuffs and marks from things like shoes, buggies and pets. The special polyurethane layer of Superguard floors also makes maintenance easier.


    Natural Look & Feel brings an authentic look to your Avenue cushion floor. Whether wood, stone or mineral, Natural Look and Feel features an embossed surface that adds depth and texture to your floor.

    R10 Slip Resistance

    Added Slip Resistance gives your Avenue cushion floor even more resistance to slips and so makes a great choice in rooms where you may be barefoot, such as bathrooms, or in busy areas such as kitchens.

    Extreme Durability


    When you see this icon, the design enjoys a deep embossed V-groove every 20cm which emphasises the plank look of an authentic wooden floor


All Avenue vinyl flooring is designed to offer your home daily performance and great value. Whether a classic oak look, or a contemporary stone tile, Avenue vinyl floors bring low maintenance, most benefitting from the addition of Superguard PUR for scuff and stain-resistance. With a cushion foam backing, Avenue vinyl flooring is not only comfortable underfoot, but warm and quiet too, helping to make your home a better place to be.

All Avenue floors are available in two, three and four-metre widths, meaning you can benefit from less waste in small rooms and fewer seams in open plan spaces. And with warranties of up to 15-years, you can be assured that your floor will keep looking good in busy family homes. In order to ensure that your Avenue floor looks its best for as long as possible please follow the recommendations found in our Maitenance Guide opposite.

How is Avenue Vinyl Flooring Made?

All Avenue floors are made from PVC, often called vinyl flooring or cushion flooring. Avenue floors differ from luxury vinyl tiles (LVT) or modular vinyl as they are sometimes called, as they come on a roll for easy fitting and better comfort underfoot. Formed of layers, Avenue is a special type of vinyl flooring, known as heterogeneous vinyl and this gives it several advantages:

  • Enhanced protection with a protective PU lacquer (Superguard)
  • Lasting wear layer
  • Exclusive high-quality designs
  • Tunable performance

By adjusting the thickness of wearlayer and the thickness and density of the PVC foam backing, Avenue flooring can be ‘tuned’ by our experts to perform certain duties better. There are Avenue floors that are better at sound reduction or provide increased recovery from furniture indents in busy spaces for example.

Where can I use Avenue Vinyl Flooring?

There really are very few rooms in your home that can’t benefit from the easy cleaning and toughness of Avenue vinyl flooring. Check out our 2021 Brochure for the best Avenue collection to deliver your home long-term performance, comfort and ease of living.

Is Avenue Flooring easy to clean?

In a word, yes. Most floors within the Avenue collection feature our Superguard protective PU finish. This forms a lasting coating on the surface of the floor that makes it really easy to wipe away spills without leaving permanent stains. Even stubborn scuffs and marks can be removed with water and a diluted cleaning solution. Of course, regular maintenance including the removal of dirt and debris is advisable to keep your Avenue floor in tip top condition. These simple activities should be carried out on a regular basis:

  • Remove dirt daily by vacuuming or sweeping
  • Use a damp cloth or handpad to remove spots and stains
  • Damp mopping

For more information on cleaning and maintaining your Avenue floor, download our Cleaning & Maintenance guide. Rubber and latex mats and furniture protection should be avoided as these may stain your Avenue floor.

How long will my Avenue floor last?

That very much depends on how well you care for it, the amount of footfall that travels upon it and how much of that footfall is in a concentrated area. All of our Avenue floors do come with a warranty though, giving you the peace of mind that we’ll look after you for years to come should there be a problem with your floor.

These Avenue floors come with a 15-year warranty:

  • Titanium XT
  • Carbontex
  • Urbanista
  • Ultimate Tones

These Avenue Floors come with a 10-year warranty:

  • Ultimate Style
  • Comfytex

These Avenue Floors come with a seven-year warranty:

  • Bubblegum & Liquorice

Our warranty covers the floor wearing out under normal domestic conditions. If you want to know more about what these conditions are, download our Terms & Conditions here.

Can I buy Avenue flooring online?

We believe that buying a new floor is a serious business so we do not currently direct sell Avenue floors online. Instead, we have a large nationwide network of retailers who have the knowledge and expertise to help you choose the perfect vinyl floor for your home.These retailers can also help to install your Avenue vinyl floor to a high standard that will ensure maximum satisfaction for years into the future. Use our Stockists Search to find your local Avenue retailer. There’s one in every town.

Can I use Avenue vinyl with underfloor heating?

Avenue vinyl flooring is completely safe for use with underfloor heating. In fact, if you are using underfloor heating Avenue vinyl flooring offers a low TOG rating that makes it a great flooring choice, enabling optimum operating conditions. Remember, you should always follow the manufacturer's instructions when it comes to operating your underfloor heating system for the first time, giving your floor time to adjust to increased heat over a few days.

Want to know anything else? Just email our support team and we’ll do our best to help you find the right answer.